Fantasy In The Sky

May 9, 2008

From montgomeryadvertiser.com:

Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drift ing over Los Angeles.

A special-effects entrepreneur from Alabama has come up with a way to fill the sky with foamy clouds as big as 4 feet across and shaped like corporate logos — Flo gos, as he calls them. Francisco Guerra, who’s also a former magician, developed a ma chine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.

The Walt Disney Co. will use one of the machines next month to send clouds shaped like Mickey Mouse heads into the air at Walt Disney World in Orlando, Fla., Guerra said.

“It’s a shock factor when you look up and there’s a logo over your head,” said Guerra, whose company, Snowmasters Inc., makes machines that churn out fake snow and foam for Hollywood movies and special events.

He developed Flogos at his small factory in northern Alaba ma — a perfect place for research and development, he said, partly because there aren’t many people around to ask questions about the foam shapes that float above the building on test days.

A Flogo machine works a little like a Play-Doh Fun Factory, the $5 toy kids use to squeeze colorful putty into stars, circles and other shapes.

A boxlike contraption produces a specially formulated white foam in a big round tub and forces it up ward through a stencil. Once the foam is several inches thick, a met al cutter slices it and a faux cloud floats into the sky.

“You want some wind because you want them to travel,” Guerra said. “If there’s no wind they just spiral upward slowly. We’ve got a ghost (stencil), and on a calm day it looks like everyone is going to heaven.” Guerra’s company is working on a version that will spit out 6-foot clouds.

The foam is environmentally safe because it’s mostly water, air and a soapy agent that creates bub bles, Guerra said. Flogos pop just like bubbles and disappear when they hit a tree or building, some times leaving a powdery residue that blows away.

A single Flogo can travel as far as 30 miles and as high as 20,000 feet, Guerra said, and a machine can produce one every 15 seconds. Guerra said he could put a half-dozen machines together and fill the sky with almost any shape a company orders. Imagine a line of drifting Flo gos shaped like the Honda logo leading to a car dealership and you get the idea.

A professor who specializes in environmental issues and public policy said Flogos didn’t sound like a pollution hazard if they’re really just specially formulated soap and water.

“It sounds like it’s harmless, but there’s a lot of stuff that we thought was harmless that turned out not to be,” said Jerry Emison, a professor of political science and public administration and Missis sippi State University.

Kathleen Bergen, a spokes woman for the Federal Aviation Administration in Atlanta, said she had not dealt with the compa ny before but it appears Flogos would fall under FAA rules per taining to events like balloon launches. She said a local FAA of fice would need to be contacted be fore a Flogo launch so that pilots could be notified about it.

The company has lined up in ternational distributors in Aus tralia, Germany, Mexico and Sing apore. A machine rents for about $3,500 a day, Guerra said.

Matt Leible of New York-based Generation Outdoor, an ad agency specializing in outdoor advertis ing, said companies can spend $5,000 a day for a big banner with graphics towed by an airplane, and skywriting can cost $4,500. Want to rent a blimp like Good year’s? That’s $250,000 a month, and companies typically want a six-month minimum, Leible said.

James Twitchell, a professor of English and advertising at the University of Florida, compared Flogos to airplanes pulling ban ners over football games, spot lights with corporate logos and an old imagined scheme to put an ad vertisement into orbit that would be visible at sunset. “It’s been done before. Well, kind of,” Twitchell said in an e-mail interview.

One expert said the idea sounds catchy, but wonders how Flogos will fare against a backdrop of con trolled airspace, environmental sensitivity and concerns over legal liability in case something goes wrong, like a pilot being distracted by a swarm of floating tomahawks above an Atlanta Braves game.

“I think people will look at them. The question is what hap pens after people look at them,” said Leonard M. Lodish, a market ing professor at the Wharton School of the University of Penn sylvania. Lodish said Flogos would no doubt draw attention. But it’s hard to say whether they will be a com mercial success. “The real question is what is the cost benefit versus other alter natives like banners or blimps,” he said. “How many people will see it and what is the impact for those who see it?”

Only a few people have seen Flogos so far, including a crowd at the local ballpark one day when the company was testing. There was no way to ignore the test clouds as they floated lazily over head, said Augie Hendershot, po lice chief in Lexington. “Everybody thought it was neat,” he said.

Topics: General Resort News |

Disney Announces “Disney Garden” Product Line

May 9, 2008

Recently I, Jose Castillo, went to a show called “FMI” in Las Vegas, NV and while there Disney had a huge booth that took about 1/3 the convention center. While there Disney announced a new line called Disney Garden, a line relating new food products that are healthy and family friendly. Some of the new products they will be making are: Mickey Burgers, Mickey Pizza, Mickey Ravioli, Disney Raisins, Disney Apple Juice, Donald Duck OJ, Mickey Mouse Clubhouse Cereal, and tons more. Super Target has already started selling various of these products, but all of them will be making there way officially toward the end of June 2008. Also, while there, Disney released some numbers that “Business Week” released, here they are:

The World’s Most Valuable Brands

  1. Coca-Cola
  2. Microsoft
  3. IBM
  4. GE
  5. Nokia
  6. Toyota
  7. Intel
  8. McDonald’s
  9. Disney
  10. Mercedes-Benz

Best Brands

  1. Coca-Cola - 99.8
  2. Disney - 99.4
  3. Kodak - 99.0
  4. Johnson & Johnson - 98.9
  5. Microsoft - 97.7
  6. Sony - 97.6
  7. Wal-Mart 97.6
  8. Kelloggs - 97.0
  9. Nestle - 95.4

Best Brands Families with Kids

  1. Disney - 100.0
  2. Johnson & Johnson - 100.0
  3. Kodak - 99.9
  4. Coke - 99.5
  5. Sony - 97.2
  6. Microsoft - 96.9
  7. Wal-Mart - 96.5
  8. McDonald’s 96.3
  9. Kellogg’s - 94.3

Disney Brand Equities

  1. A Leader - 99.9
  2. Friendly - 99.8
  3. Authentic - 99.8
  4. Fun - 99.6
  5. Original - 99.5
  6. Cares/Customers - 99.4
  7. Innovative - 99.4
  8. Unique - 98.7
  9. Trustworthy - 94.8

When I get my scanner working later today, I will scan and upload the flyers that I was given while at the show. After the jump, you can find more statitics on Disney products and there consumers. Read the rest of this entry »

Topics: Disney Company |

Hollywood Studios Entrance Update

May 8, 2008

The image of the old Playhouse Disney Live show at the normal guest vehicle entrance to Disney’s Hollywood Studios has been changed over to reflect the new show that debuted earlier this year. Thanks to Jose Eber for the pictures!

Topics: Disney's Hollywood Studios |

5/8/08 Jose Eber Super-Star Update

May 8, 2008

Staff photographer Jose Eber was able to grab some photos of Nick Lachay (singer, Dancing with the Stars competitor, and former husband of Jessica Simpson) filming a few promos for the new High School Musical: Get in the Picture reality show today over at Epcot.

High School Musical Invasion

Well Done

Preparing to Film Some More

Topics: Epcot, General Resort News |

Toy Story Midway Mania Fun Facts

May 7, 2008

Here are some little know facts Disney has released about the new Toy Story Midway Mania attraction at Disney’s Hollywood Studios:

Game:

Nice to Know:

 

Topics: Disney's Hollywood Studios |

Interact With The World

May 7, 2008

LAKE BUENA VISTA, Fla. — When Walt Disney World guests “shrink” to the size of the toys they play with at home (or remember from their childhood) and become the star performers in the midway-game world of Toy Story Mania! at Disney’s Hollywood Studios, they are experiencing the essence of Disney Parks: engagement in such an immersive and interactive way that guests become part of the show.

Every day, Disney cast members invite guests to play special roles in entertainment throughout the Walt Disney World Resort. Other immersive experiences include such roles as starring in a parade down Main Street, U.S.A., learning dance moves from the Disney Channel sensation “High School Musical 2,” dueling with Darth Vader and many more.

“These experiences transport our guests deep into the magical realms of what Disney parks are all about,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts. “Rather than imagine being in a Disney parade or what it’s like to sail with Captain Jack Sparrow, these transformational experiences put our guests right in the heart of their dreams.”

It’s a Disney tradition that goes back to the very beginning of Disney Parks — the opening of Disneyland in 1955 — and is a consideration every time the famed Disney Imagineers huddle to fathom new magic.

In the latest immersive-entertainment experience, Toy Story Mania! guests are transported into a 4-D world where they compete in virtual midway-style games hosted by characters from the Disney-Pixar films “Toy Story” and “Toy Story 2,” including Woody, Hamm and Rex. Donning 3-D glasses and using spring-action shooters, guests launch virtual darts at balloons, rings at aliens and eggs at whimsical barnyard targets to see who can rack up the most points. Guests may even experience some special 4-D effects during different parts of the game.

And the interactive fun doesn’t stop when guests put down their toy shooters. Here’s a sampling of other immersive experiences happening every day at Walt Disney World Resort:

Also happening in the theme parks every day:

And that’s not all! Coming in winter 2008:

 

Topics: Disney's Hollywood Studios, Epcot, The Magic Kingdom |

5/6/08 Jose Eber Update

May 6, 2008

Jose Eber returns after a weekend of super-stardom (ok, not really) for being the first person to obtain video of the new Toy Story Midway Mania attraction, with a bunch of news updates from around Disney’s Hollywood Studios. The updates include the updated AFI Villians exhibit, the new prop being built at the end of the extended Muppetvision 3-D queue, and much more.

Jose also put together a very special version of the Toy Story Midway Mania blueprint, which should give everyone a better idea of where everything is inside the attraction:

Pretty and Neat

Topics: Disney's Hollywood Studios |

Taking Pin Traders to School

May 5, 2008

Registration for the 2008 Disney Pin Celebration at Epcot will open promptly at 2pm EST on May 7, 2008 through Disneypins.com. This year’s event is called “Pin Trading University” with a large catalogue of pins themed to school classes, clubs, and more. There is even a discount for those who register on May 7, where attendees would pay $100.00, rather than the regular price of $115.00, Here are all the details:

Disney’s Pin Celebration 2008 - Pin Trading University
September 5-7, 2008
Epcot® - World ShowPlace

————————————————–

*Disney’s Pin Celebration 2008 is a private, hard-ticket event that will be held in Epcot® during regular park hours. Theme Park admission to Epcot® is not included in the price of event admission, but is required for attendance. All information is subject to change including, but not limited to, dates, times, artwork, release dates, edition sizes and retail prices.

*Disney’s Pin Celebration 2008 is a private, hard-ticket event that will be held in Epcot® during regular park hours. Theme Park admission to Epcot® is not included in the price of event admission, but is required for attendance. All information is subject to change including, but not limited to, dates, times, artwork, release dates, edition sizes and retail prices.

 

Graduate with highest trading honors at Disney’s Pin Celebration 2008 - Pin Trading University. This three-day, Disney Pin event will be held September 5-7, 2008 at Epcot® - World ShowPlace.

Recall your school days with a “superlative” collection of Disney pins created especially for this event. Students will also enjoy games and activities, plenty of pin trading opportunities and “A Live Auction” presented by the drama club. Don’t forget to bring your No. 2 pins as Trading Class 101 begins at 9:30 sharp!

 

CLASS REGISTRATION OPENS MAY 7, 2008 (2:00 p.m. Eastern)
Event admission is $115.00 per Guest
**See below for special early booking discount**
(Theme Park admission to Epcot® is not included in the price of
event admission, but is required for attendance
)

EVENT ADMISSION INCLUDES:

  • Opportunity to pre-purchase limited edition pins designed especially for this event.
  • “Purchase with Purchase” pin promotion for event Guests only featuring exclusive pins.
  • Trading activities and games at World ShowPlace located at Epcot®.
  • Limited edition commemorative gifts.
  • Live and silent auctions of pre-production pins, artist proof pins and more.
  • “First Trading Opportunity” to collect brand new Hidden Mickey pins.
  • Opportunity to meet Disney Pin Partners from The Walt Disney Company.
  • Two (2) $15 Gift Cards redeemable at Epcot® Food and Beverage locations.
  • Plus extra special surprises throughout the event.

EARLY REGISTRATION PIN:
Guests that register for this event by June 7, 2008 will received one (1) limited edition early registration pin. The edition size of this pin will be determined once early registration has been completed on June 7, 2008.

EARLY BOOKING DISCOUNT:
Guests that register for this event by July 7, 2008 will receive an early booking discount. The early booking admission for this event will be $100.00 per Guest. After July 7, 2008, the event admission will be $115.00 per Guest. Theme Park admission to Epcot® is not included in the price of event admission, but is required for attendance.

————————————————–

SPECIALLY DESIGNED DISNEY PINS:
Four specially designed limited edition pin collections have been created for Disney’s Pin Celebration 2008.

  • “Most Likely To…” - Pin Trading University is home to a diverse group of students, each with their own talents and interests.
  • Clubs - Students attending Pin Trading University find time to involve themselves in social clubs of varying interests.
  • Role Call - PTU’s student body ranges from mice to monsters, princesses to aliens. It is through this diversity that Pin Trading University achieves its success.
  • Class Schedule - Pin Trading University’s curriculum stands among the best in the world of academics.

To see all of the pins being released at the event, go HERE.

Topics: General Resort News |

High Definition Video of Toy Story Midway Mania Now Available

May 5, 2008

If you enjoyed the youtube video of Toy Story Midway Mania we debuted on WDW News Today (and every other website immediately clamored for), you may want to check out the High Definition version available through Itunes and our podcast download directory as Videocast Episode #11. This version of the video truly shows off the beauty of the Pixar Place area and allows you to see more of the small details of the actual attraction and its queue.

To subscribe to the WDW News Today podcast on iTunes, go to this link. If you do not have Itunes, visit our Podcast Download Directory to download or listen to all of our shows.

Episode 41 of the WDW News Today Podcast is also available in the same place. Here is this week’s show description:

Join Tom Corless and a cast including Jason Diffendal, Justin Heyman, and Jose Eber for a show that Bridges the Gaps Between You and the World. Sit back, relax, and enjoy all of the Walt Disney World information and fun we have to offer on this spring-action edition of WDWNT.

To kick off episode 41, Jason Diffendal, Justin Heyman, and Jose Eber join me in discussing the Walt Disney World News and Rumors. This week, we discuss two interesting incidents occurring at Walt Disney World recently, as well as a complete spoiler report and review of the new Toy Story Mania attraction at Disney’s Hollywood Studios.

Our Walt Disney World history segment, Back To The Future, returns this week, as we talk about the history of Walt Disney’s Carousel of Progress and the carousel theater of The Magic Kingdom’s Tomorrowland. Join us as we jump into the classic show to see its progression from the 1964-65 New York World’s Fair, to Disneyland, to its latest location inside Walt Disney World. We’ll also talk about what we hope and expect for the ground-breaking attraction in the future.

In case you missed it, here is the youtube video of Toy Story Mania provided by staff member Jose Eber:


 

Topics: General Resort News |

Hidden Mickey, Exposed Wallets

May 4, 2008

In what has to be one of the most controversial decisions made in Disney merchandising, they will now actually be selling Hidden Mickey pins to the public. For those of you who are not aware, Hidden Mickey pins (formerly known as Cast Lanyard Pins) were only available by trade from a WDW Cast Member off of their lanyard, until now. These pins, which have been appearing in some form for over seven years, are now being exploited for cash. Here is the official Disney information release:

Starting May 4, 2008, Guests will have two ways to start or complete their Hidden Mickey pin collections:

  • TRADING with Disney Cast Members and Guests or
  • PURCHASING a new Hidden Mickey Mystery Pouch

At participating locations, select Hidden Mickey pins will be released in colorful mystery pouches for $10.00 each (plus tax)*. Each pouch will contain two (2) randomly assorted pins from a particular Hidden Mickey pin series.

As many of you know, we usually do not take a negative stance towards anything done by the Walt Disney Company, but this is one of those cases where we feel Disney needs to hear our opinions. While pin trading has always been an expensive hobby, why would you hurt the one part of the pin trading experience that was not available on a rack for sale? Hopefully this is only a temporary promotion and Hidden Mickey pins will return to being exclusive to trading, not to selling.

Topics: General Resort News |

Exclusive: Toy Story Midway Mania Ride Video!

May 2, 2008

Jose Eber was able to grab an on-ride video (Warning: its a little bit shaky, as is expected with a ride of this nature containg spinning vehicles and 3-D effects) just before Toy Story Mania closed down for the day.  Included is video of the queue, handicapped load area, and a special surprise at the end. A special thanks to the cast who allowed this to be filmed. Enjoy!!!

Topics: Disney's Hollywood Studios |

Jose Eber’s Toy Story Mania Update

May 2, 2008

Jose Eber presents us with what he could of the Toy Story Mania previews today, showing us the Pixar Place area in its current state and the entrance to the attraction. Stay tuned as we try to gain further coverage throughout the day.

 

Topics: Disney's Hollywood Studios |

‘Mania’ At The Studios

May 2, 2008

Cast Member previews of the new Toy Story Mania attraction at Disney’s Hollywood Studios has officially begun. Here are some pictures:

Welcome

The Pixar Studios entrance at Disney’s Hollywood Studios. It is very close in style and look to the real-life Pixar studios in California, right down to the brick color.

The Toys Are Back In Town

The green army men are hoisting up a huge Scrabble board near the entrance to Toy Story Mania. Can you see the two messages made out by the tiles?

Toy Story Midway Mania

By looking at the entrance, there are a few interesting stories unfolding. First, notice that the name of the ride is indeed “Toy Story Midway Mania”, the original suggested title. From what I have been told, the reason for the public reference to the name Toy Story Mania is that Disney management felt many guests would not understand what the word Midway means. Strange, isn’t it? On another note, you may notice that single riders and Fastpass guests enter the same queue at the entrance.

Topics: Disney's Hollywood Studios |

Break The Walls Down!!!

May 2, 2008

Walt Disney World Cast Member Previews of Toy Story Mania at Disney’s Hollywood Studios are now scheduled to begin at 11:00am EST today. The walls around Pixar Place have come down and now standing in place is a wall of planters. Also notice that the covering on the Pixar letters has been removed. Jose Eber is live on the scene at the studios for WDWNT and will be providing us with coverage throughout the day, so stay tuned!!!

Almost Time!!!

Topics: Disney's Hollywood Studios |

5/1/08 Jose Eber Update

May 2, 2008

Jose Eber takes us on a trip to Disney’s Hollywood Studios to look at the new animation archway sign, Pixar Place construction, and new walls on the back-side of the former ABC Theater.


 

Topics: Disney's Hollywood Studios, Site News |

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